BookSwim - Netflix for books

By Vivek | September 4th, 2007 at 09:18 am ET         

While quite a few startups are fixated on book swapping thingy, BookSwim is taking Netflix’s winning business model of renting DVDs and mashing it up with Books. The startup is claiming that it is the first online Book rental library club that lends paperbacks and hardcovers directly to your house without the need to purchase any.

The startup has over 150,000 titles to choose from. As for pricing, BookSwim has similar plan setup as Netflix with 3 Books At-A-Time subscription costing $19.99, 5 At-A-Time Plan subscription costing $23.99/month, 7 Books At-A-Time subscription costing $27.99………… As you might have guessed, you can read your books as long as you want with no late fees hassles. And to add to the perfect deal, the service comes with free shipping both ways. Sounds like a good swimming deal to me.