Boo-box gets angel funded for contextual marketing app

By Vivek | July 31st, 2007 at 09:48 pm ET         

Brazil based startup Boo-box is announcing today a US$300k seed funding round that they have just closed. The investment was lead by Monashees Capital, a Brazil based early-stage Venture Capital firm. Boo-box claims to be the first Brazilian Web2.0 startup with global ambitions to announce a seed round investment from a VC firm.

Boo-box is lead by founder and CTO Marco Gomes and CEO Marcos Tanaka. Marco Gomes is an experienced programmer and former interface programming team leader for a global player in the internet advertising industry. Marcos Tanaka is a strategist having worked as a business consultant for the executive teams of some of the largest companies in Brazil.

As for the actual product, Boo-box had launched the beta version of it’s contextual marketing app earlier this year in January. The app basically links websites content elements to marketing material and sales offers from affiliate partners(including Amazon and eBay) using natural intelligence in the contextualization process. Practically, Boo-box delivers contextually relevant virtual shopping windows to your users that can take the form of product and services offerings inside the shopping window or text ads on the borders of the shopping window or a customized boo-box. Best part of the app is that publishers get to keep the generated revenues.

I haven’t tried out the Boo-box, so cannot comment on the relevancy and related stuff. Will try posting an update on that at a later point of time.