Minekey tries contextual recommendations
By Vivek | May 18th, 2007 at 02:14 pm ET
Minekey had a soft launch last month for it’s widget based content recommendation service. Earlier in the year, Sunnyvale, CA based Minekey had raised $600k in funding from New Enterprise Associates. While I am trying to get in touch with the Minekey team to get more details, playing around the app for while gives the impression that Minekey analyzes content of a page to deliver relevant results from the feeds you have associated with your account. Minekey has built an analytics engine that gives out the unique impressions for the widget, number of articles recommended, and clickthroughs. Customization options are not many in terms of widget UI, but again they are just starting out.
Particls(no web based widget), Sphere Widget, Systemone’s Infolust(again, no widget), and generic plugins for wordpress+other blogging platforms are some of the players trying to work on the contextual side of things.
Links:
Minekey
on May 21st, 2007 at 11:03 pm
[…] As promised I am back with more details about the Sunnyvale, CA based startup -Minekey. Delip Andra is leading the charge at Minekey that is funded by NEA with Vinod Dham being on the Board of Directors. Delip and his team in India have been working on the content recommendation service for the past more than a year. In this long development cycle, MineKey has developed a content surfacing engine that enables publishers to target the most relevant content to their users based on the browsing history. This is a very different viewpoint from the existing mechanisms where majority of the publishers assume that the most relevant content is the one which is most recent, or has been assigned to the same category or has been similarly tagged. […]
on July 20th, 2007 at 5:22 pm
I really like Minekey, but cannot figure out how to get it to work in the Wordpress sidebar modules…
on July 23rd, 2007 at 3:23 pm
Hi Laurie,
Wordpress.com does not allow external plugins. However, the Minekey widget will work on Wordpress blogs that are hosted by downloading the Wordpress software (http://wordpress.org/download/). As an example, see the Minekey widget on action at Don Loeb’s blog (http://donloeb.com/) which is a Wordpress blog hosted on Yahoo.
Regards
on August 2nd, 2007 at 8:42 am
[…] I have already written about Minekey few times and also have news recommendation widget up and working on the blog. From the product strategy standpoint, instead of focusing directly on the users, Minekey is currently talking with quite a few media publishing companies who have silos of content but not real way to deliver relevant recommendations based on the user tastes. Minekey’s publisher platform enables media companies to associate their select news feeds with each of the widget they want to place on their site. From the user perspective, as they browse through different pages on a particular site and also click on news links in the Minekey recommendation widget, it keeps storing their browsing tastes and history to recommend relevant articles. […]