Ad deal frenzy continues; Microsoft gets aQuantive

By Vivek | May 18th, 2007 at 09:12 am ET         

It’s amazing to watch how software development companies are trying really really hard to be advertising companies. Although no one is sure how this concept would pan out in the longer run, Microsoft had placed it’s bets on aQuantive by agreeing to the company for $6 billion. Microsoft plans to “provide the advertising industry with a world class, Internet-wide advertising platform, as well as a set of tools and services that help its constituents generate the highest possible return on their advertising investments.” Not sure how much of that would come true given the relative inexperience of Microsoft in the advertising space as compared to Google.