YouTube has more lawsuits to worry about

By Vivek | May 6th, 2007 at 11:36 pm ET         

Another day, another lawsuit for YouTube. This time around it is England’s Football Association Premier League Ltd and an indie music publisher Bourne Co. suing YouTube. Charge is the typical one - YouTube “was” engaging in widespread copyright infringement to bring traffic to the site. WSJ is using the word “was” above. I mean, has the infringement ended? Response is also typical - YouTube says it cooperates with all copyright holders and removes programming as soon as it is notified. Cool.

NBC’s new stance against YouTube is covered well by CNET.

All I can say - DMCA zindabad. YouTube zindabad.

Fun part aside, I think YouTube seriously think about rolling out a way for content publishers to claim their content online. After than set them up for revenue sharing to be at perfect peace. Videos getting more than 100K impressions should be allowed to be reclaimed. Existing partnership with Audible Magic should make the task that much easier. Otherwise the growing list of lawsuits can potentially break the YouTube+Google deal in couple of months.