Yahoo’s second big deal for the day

By Vivek | April 30th, 2007 at 09:28 pm ET         

Comcast, which had been making some noise lately about it’s relationship with Google and the amount of money it is making, today made a definitive move to explore more options. Comcast and Yahoo announced that they have entered into a new multi-year partnership for online display and video advertising services on Comcast.net. Comcast.net supposedly is one of the top 10 online site with more than 2.5 billion page views, more than 80 million videos viewed and 15 million unique visitors per month. Definitely a big deal for Yahoo, which has struggled to gain investor confidence in the recent months even after the launch of Yahoo Panama.

The Yahoo+Comcast integration goes live sometime later this year when a redesigned Comcast.net will be launched.

As I had written in my previous post, I had not really expected Comcast to switch the search engine provider ’cause that is an area which no one is good at, except Google. Getting Yahoo or Microsoft to provide that service would be a bigger loss for Comcast users and in turn Comcast than any other party involved. As compared to that, this advertising deal makes perfect sense for Comcast since Yahoo has broader experience in selling graphical ads across it’s online properties.