oh! Yahoo does a big deal

By Vivek | April 30th, 2007 at 12:24 am ET         

Without any doubt these are the days of advertising where anything to everything in advertising would sell. Earlier this month it was Google/DoubleClick deal and now it is Yahoo finally planning to go for a big deal by acquiring Right Media for $680 million in equal parts of stock and cash. Yahoo had invested $20 million in Right Media late last year for a 20% stake in the company. Right Media, which was founded in 2003, is big in banner ads with more than19000 advertisers in it’s marketplace.

Yahoo’s plans are to use the platform to drive more ads to it’s online properties for the non-premium ad space.

The deal aside, not sure how the CPMs and CTRs are at Right Media as compared to DoubleClick or Yahoo Panama or Google.