
One of the more aggressive and fast moving startups, vFlyer, has gone through yet another major software release to get most of the core functionality onto mobile phones with the launch of vFlyer Mobile. I think they might be the first classifieds related service to launch a full featured mobile application.
As you might expect from the Oliver and Aaron @ vFlyer, the solution takes care of both sides of mobile users – SMS and WAP enabled. So while you are on the move, you can easily access and distribute your flyers via SMS or the mobile browser. Besides that vFlyer mobile gives reporting capabilities like ability to track flyer page views, visits and prospective buyers. For the SMS junkies, no shortcode for now. Should be out soon though.
Mobile play from vFlyer fits well with it’s customers since majority of them are pushing real estate flyers and are very much mobile+data enabled. vFlyer did some research on the dollar amount spent by realtors and it turns out that 56% of REALTORS® spent >$1,000 on technology while 30% of REALTORS® spent >$2,000 on technology. Going by those figures, I would say vFlyer Mobile should have come earlier than the Widgets release. Still, no worries as the startup is only 6 months old and has covered lot of ground in the short amount of time for us to not to complain about.
Stay tuned for big release from vFlyer next month.
Links:
vFlyer Mobile

April 30, 2007 at 2:35 pm |
[...] And Vivek Puri of StartupSquad concludes: [...]
May 8, 2007 at 10:59 pm |
[...] On the whole a very smart observation by Care.com team that delivers a solution falling somewhere between Craigslists, vFlyers, Eons, Famsters of the world. [...]
May 24, 2007 at 8:28 am |
[...] But in some respect, this idea might be early for the times. The reason being that an entirely new way of creating and distributing classifieds can only succeed if people are frustrated with the existing options. That does not seem to be the case with majority of users using Craigslist or Oodle or vFlyer or one of the likes. Interface for few of them might suck, but who cares till the supply-demand cycle works efficiently and stuff is bought/sold without paying a dime to the middleman. Also what holds back the existing players to go for video integration? [...]