All the bad name earned by p2p in the boom-bust days is slowly fading away. Today INTENT MediaWorks announced that it has closed $10 million in Series B round of funding. The investment round was led by Greycroft Partners, SoftBank Capital, BDMI and Allen & Co. INENT enables providers of digital media to effectively deliver licensed music, video, film, games and software via it’s p2p based product. INTENT also has advertising side to the product where advertisers can directly message to consumers when they are accessing, downloading and sharing digital music and video. INTENT’s big win is in enabling artists to manage and apply DRM on their content ensuring legal distribution of music.
INTENT currently works with content providers like Nettwerk Music Group (Barenaked Ladies, Sarah McLachlan and Avril Lavigne), Violator Management (50 Cent, Diddy, Three 6 Mafia and Papoose), SLAMjamz (Public Enemy) and KOCH Entertainment, America’s largest independently distributed record label.
Although the idea of delivery of music via p2p idea is not new, some of the other upcoming startups in this space includes rVibe and Grooveshark that are planning to deliver DRM-Free music based with recommendation and rewards features built into their p2p based music products.
