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LeapTag’s personalized content engine launches today

By Vivek | April 16th, 2007 at 01:16 am ET         

LeapTag has finally gone live with it’s personalized news reading and content discovery tool that I had written about couple of weeks back. LeapTag works with user defined tags to deliver relevant content from all over the web. The startup led by Cuneyt Ɩzveren, had demoed the product for the first time at DEMOFall last year.

Personally I am already beginning to like the product. One of the most important feature that I have noticed in the few days I used LeapTag - results are almost free of duplicates. Trying to use Google Blog Search for a particular keyword is a very painful procedure ’cause of the high amount of duplicate or near duplicate(rephrased) content present in the search results. LeapTag takes care of this very efficiently by presenting the most relevant and original sources of information while automatically taking out the rest. And if  you think LeapTag is still showing sources of information that are not relevant to your blog, you can always vote them down. Actually LeapTag extends the voting even to the CPA based ads shows in the search results so that you are shown only the relevant ad.

Compared to amount of functionality and computing resources required, LeapTag is pretty fast ’cause it runs on your localhost, instead of communicating with a remote server for each request.

To get to personalized results based on RSS feeds, you can import you feed list right into LeapTag to start receiving relevant results. In some ways, this feature might make low volume RSS consumers, who are using tools from the likes of Newsgator and Bloglines and Google, switch over to LeapTag. Instead of a user setting up ‘watches’ to look for particular keywords in feeds and ending up going through duplicate content, he can be much better off using LeapTag. My only concern is that LeapTag being an automated system will have to prove over time that is capable to delivering results without missing on posts that can be important. 

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