Google’s magic run in the advertising domain just keeps going on. Now the advertising(+search) giant has agreed to acquire DoubleClick for $3.1 billion in cash. Google had reportedly been in talks to acquire to DoubleClick. Well the $11 billion cash stockpile has suddenly got small. As for the present returns in advertising at Google, we will know on April 19th. For more on what DoubleClick’s was planning for future, check out this article in BusinessWeek.
April 15, 2007 at 10:13 pm |
[...] After last week’s news about Google agreeing to acquire DoubleClick I had thought about how easy it would be for major advertising and media agencies to get together for antitrust proceeding against Google. Well that time has come sooner than I expected. According to WSJ, Microsoft, AT&T, Time Warner, and several other Internet and media companies will be pushing antitrust regulators to closely scrutinize Google’s planned acquitting of DoubleClick. Viacom, Yahoo are also thinking about supporting this move. Microsoft’s general counsel claims that with this deal Google will be in position to handle more than 80% of the online advertising market. [...]
April 19, 2007 at 3:59 pm |
[...] Final big number: Google has $11.9 billion in cash. For the next quarter you can take out $3.1 billion for DoubleClick. Tags: [...]
April 30, 2007 at 12:25 am |
[...] Without any doubt these are the days of advertising where anything to everything in advertising would sell. Earlier this month it was Google/DoubleClick deal and now it is Yahoo finally planning to go for a big deal by acquiring Right Media for $680 million in equal parts of stock and cash. Yahoo had invested $20 million in Right Media late last year for a 20% stake in the company. Right Media, which was founded in 2003, is big in banner ads with more than19000 advertisers in it’s marketplace. [...]