Scouta launches personalized media; Mumspace - yet another socialnet…….

By Vivek | February 21st, 2007 at 05:24 pm ET         

Mumspace: Another mommy oriented social network that launched last week. Seems to be using Wordpress to drive its backend. Offers ability to choose from alternative themes, adding people to your network,  creating photo albums, and more of the expected  features from a socialnet. I see tough road for the startup ahead since number of players have already entered this space last year including MomJunction, CafeMom, Maya’s Mom, Famster, and MothersClick. 

Scouta: The Australia based startup launched its recommendation system yesterday that generates personally relevant suggestions of online audio and video, like podcasts, videocasts, online TV, video, etc. Users bookmark favorite online audio and video and Scouta aggregates these to make personalized recommendations. Basically a Last.fm for everything to anything. CozmoTV is working in similar direction on the video side. Scouta will also be releasing an iTunes plugin that will automatically bookmarks content consumed on a member’s computer, iPod, or Apple TV, and their API to extend the platform to other applications and devices. Sounds like a plan to me, but lot of work is required in terms of UI, user experience, and building a dynamic community.