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Google to get AdScape for $23 million

By Vivek Puri

Google Ad machine is going to get more targets to hit at as it plans to buy in-game advertising company AdScape for $23 million, according to RedHerring. Negotiations for this deal had been under works for past month. With no game publishers signed up for pushing the ads to, AdScape seems to have been bought for the technology it has developed in the last 5 years. Future plays for Google? — off course ads in Mobile Games. What else? Oh yeah paper thin LCD pages with embedded Google Ad chips on your Book covers(even alternate pages), product packages, clothes, walls…. Practically anywhere where ads can be delivered remotely and automatically :)

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This entry was posted on February 16, 2007 at 1:32 pm and is filed under Advertising, Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Google to get AdScape for $23 million”

  1. Thilak Says:
    February 16, 2007 at 5:05 pm | Reply

    AdScape seems to have been bought for the technology it has developed in the last 5 years.

    Clarification is required here. Adscape was launched in February 2006

  2. Vivek Puri Says:
    February 16, 2007 at 5:42 pm | Reply

    Since i haven’t talked with them personally i am giving couple of references:
    Relying on patented technology developed in 2002, Adscape Media dynamically serves advertising into the virtual worlds of games and reports in a privacy-protected fashion on the actual presentation of the ads.

    — AdScape Site

    Adscape was formed in 2002 by Mr. Willis, a former Nortel engineer. Mr. Stolar and Chris Gilbert, former Sega executives, joined Adscape in 2006. Mr. Gilbert served as CEO until he left the company late last year.

    – RedHerring

  3. Google compró AdScape por $23 millones | PuntoGeek Says:
    February 16, 2007 at 7:16 pm | Reply

    [...] StartupSquad [...]

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