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Branding bombshell: Hotmail. no no Live Mail. no no Live Hotmail. whatever……

By Vivek | February 8th, 2007 at 05:17 pm ET         

If you want real world lessons about how to drive away your customers by sending confusing brand messaging, Microsoft is the company to watch and learn from. Windows Live Mail product team announced today that they will be changing their name to Windows Live Hotmail. Read again Windows plus Live plus Hotmail. 3 really big brand names from Microsoft in one place. Ha.

Personally I never got used to all the Live branding from Microsoft. Live Mail, Live Writer, Live Search, Live ideas(??), Live whatever. The confusion doesn’t end here. Just look at the Live Mail/Hotmail blog URL: mailcall.spaces.live.com. You can’t go longer than that. Looks like the organization and structure is finally getting to Microsoft.

You know what; let’s call it “Microsoft Windows Live Mail Hotmail”.

 

2 Responses to 'Branding bombshell: Hotmail. no no Live Mail. no no Live Hotmail. whatever……'

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  1. vbroto said,

    on February 9th, 2007 at 2:30 am

    Amen

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