Worklight delivers RSS for Corporates

By Vivek | January 30th, 2007 at 04:01 pm ET         

Israel based Serendipity Technologies will be launching it’s server-based software at DEMO that enables corporate customers to syndicate their application data via RSS. Instead of trying to implement costly BI solutions for each and every simple data feed that is needed by corporate users, server side product Worklight from Serendipity can extract data and securely serves it to authorized subscribers in real-time. The Enterprise20 facing startup was co-founded by Shahar Kaminitz, CEO, and Yuval Tarsi, and had received $5.1 million in funding last September from Genesis Partners, Index Ventures, and private investor Shlomo Kramer.

Lets quickly take a look at some of the features I think make Worklight a very effective solution from my PoV – native connectivity and authentication to enterprise products like Oracle, SQL Server……, pre-built adaptors for most of these major back-end systems and web-services, Linux based product with Windows release coming up soon, support for secure feeds to protect corporate data, and an API to enable companies to build their own adaptors. All this at a very low cost of $10/user/month which can also go down to as low as $1 per user/month depending upon the number of licenses a company needs.

Some of the other platforms users can take their data to include widgets, personalized homepages, social bookmarks, application mashups, instant messaging and more. Serendipity is working on developing range of data mashups like being able to visualize impact of a news release on customer portfolio. Again lot of room to play around once customers can extract the data easily.

From the technical side J2EE based server side application includes a Java application server (Jboss) and a web server (Apache/Tomcat).  WorkLight also works with LDAP based authentication, and also supports single sign-on and access control, which should go down well with corporate customers.

Sounds interesting? Sure does to me. Still a lot will depend on the back-end interface from where feeds can be created, published, and controlled, and the ability of the server to scale up to thousands of users hitting with multiple requests simultaneously.

Knownow is another well funded startup that enables enterprise data delivery and syndication.

Links:
MyWorkLight