New Google targets - Video Games & Digital Billboards
By Vivek | January 20th, 2007 at 08:35 am ET
Google is planning to acquire San Francisco based Adscape Media that provides in-game advertising. According to WSJ, Google is planning to wrap-up the deal sometime next week. There is no news about how much Google will pay out for Adscape.
Adscape delivers dynamic ads to on-line enabled game platforms like xBox, and Sony PS3. Adscape platform doesn’t seem to be an automated system similar to Google Adwords where advertisers can just sign up and start displaying their ads. Currently it takes less than a week to integrate Adscape’s AdverPlayâ„¢ API into a typical game. For Google it will another platform to deliver ads besides its existing plays in Web, Radio, Video, Newsprint, and TV. Most likely this buyout will also result in another integration into Google’s Adwords platform in the same fashion as Radio ads were introduced recently.
In related Google News, Google has filed a patent for digital billboard technology that turn “kiosk-type billboards” in malls, airports and elsewhere into “a network of electronic display devices”. However there is no confirmed product launch around this patent.
Earlier in the week I had written about Amobee Media that is testing out its in-game advertising platform for mobile phones.
Links:
Google readies Radio Ads for launch
Amobee to deliver in-game ads on mobile
