Get your social portal at eSnips

By Vivek | January 8th, 2007 at 03:00 pm ET         

 
Social sharing site eSnips introduced a new mashup concept today at CES - eSnips Microportals. eSnips Microportals provide a comprehensive, ever-changing, centralized view into all aspects of a community regardless of size or type. eSnips users can aggregate the latest, most popular and favorite content for their areas of interest at one single location. Any Microportal can be formed around a group of people who use the same tags (categories) to describe the content they publish. eSnips will provide controls to the Microportal owners to monitor and control the content going in. Users will also be able to customize and edit the appearance and background of their portal. After the official integration of the feature users themselves will be able to create Microportals, which currently have to be requested for.

Microportals from eSnips feel more or less like the mashups Yahoo(news+del.icio.us+flickr like Yahoo Wii Portal) has been coming up lately. Only difference is that in case of eSnips the portals are community generated, which I think is the right strategy since community knows the content best and be more creative than a small team.

Release of Microportals and related features with a tight focus on the target community, which in case of eSnips is adults, had resulted in the sharp growth of eSnips. eSnips claims to currently have 5 million monthly unique monthly visits and over 1.2 million registered users.

Links:
eSnips
eSnips Remix Community
eSnips Photography Community