Jajah dials India cheaper

By Vivek | January 4th, 2007 at 12:06 pm ET         

Few months back I had written about Jajah’s high priced call plans especially to India and how they should realize the opportunity at hand. Just before the new year, Jajah announced a huge reduction in the calling rates to India, launch of Hindi version of the site, and addition of new countries to its Free Calling Zone.

Calls to India through Jajah now cost 7 eurocents a minute or 8.97 UScents a minute. These rates still need come down before customers will even think of really switching over to Jajah. I hope Jajah is not planning to compete with Vonage which charges 17 cents/minute and was always playing the loosing game on the international scene. One of the most popular calling companies for India is RelianceIndiaCall which charges 7.4 cents/minute, while another company Startec charges 7.9 cents/minute, and SunRocket charging 8 cents/ minute(after 20% credit back at the end of each year).

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