Even when social networking party has entered the second round, Disney management thinks now is a great time to launch another social network.
Just as every other startup tries to be bit different from what MySpace does, Disney wants to target kids. The venture will have the usual social features around networking, chat, and video, with additional parental controls built in to control access. Last company that tried this and failed miserably was Walmart in its The Hub venture.
Will get a better idea about Disney’s plan after it launches the new site at the Consumer Electronics Show.
