myTriggers - shopping search engine done right

By Vivek | December 12th, 2006 at 02:13 am ET         

myTriggers is one of the highly focused startups to appear in the shopping search engine market. myTriggers Cost-per-Action(CPA) based search  results combined with its persistent search feature should definitely make a dent in the market share of Shopping.com, Pricegrabber, and Shopzilla.com. myTriggers based out of Columbus, OH, is lead by Glenn S. Meyers, former CEO of SkyTerra and founder and was also the former CEO of RareMedium Group. myTriggers crack team of around 20 engineers have developed one of the fastest shopping search engines I have come across.

myTriggers enables users to search for products and set a price they are looking for. myTriggers takes your search criteria and searches across more than 100 million items indexed by its crawler or added by its merchants, to provide you with stores and prices where the item is in-stock at your asked for price. The persistent search feature kicks in from here on. Any search you make, you can hit the ‘Trigger It!’ button to automatically get updated with the newer results. myTriggers search updates can be received by email, RSS, and SMS, and myTriggers team is working on delivering results to your IM, and voice app. myTriggers not only saves your search criteria, it also saves the results to your account so that you run your own analytics on the resulting data. myTriggers offers quite a few other techniques to further refine your search results including browsing by category, filtering by merchant, and brand, quite a few other options.

Coming back to the strategy side, myTriggers along with Jellyfish have been the prime voices against Google CPC based approach that always seems to be on a path to a higher priced keywords for retailers using Adwords system. Glenn thinks that Google’s dual search engine, where the regular search results drives traffic to CPC sites like Shopping.com and sponsored results send traffic to sites that pay Google, ultimately drives the cost up the merchant, which than gets passed on to the customer. Glenn claims that myTriggers differs from the traditional search engines by offering a Ad-free/Sponsor-listing-free search results. myTriggers delivers superior search results by searching product information from more than 1 million merchants, covering far more product categories than any of its competitors, and ranking the results purely on their relevancy. myTriggers takes care of its revenue by driving traffic to its merchants and sellers and taking a cut out of every item actually bought as a result of the clickthroughs.

The new wave of CPA based shopping search engines do make sense in terms of where the actual money should exchange hands for every customer delivered. This seems to just the start of the war that has the potential to reshape the online ad industry.

Links:
myTriggers