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Warner Music content on Brightcove

By Vivek Puri | October 26th, 2006 at 03:55 pm ET         

Brightcove and Warner Music Group today entered into an agreement to offer consumers easy-to-use, on-demand access to Warner Music Group’s extensive video content. Consumers will be able to access content including music videos, artist interviews, live performances, and “behind the scenes” footage from WMG. Consumers can use the web-based Brightcove video players to to search across WMG’s network of artist and label web sites. With this partnership with Brightcove, WMG will be able to monetize its video content on an ad-supported basis, and pay-per-view model.

Brightcove had earlier signed a similar deal with Sony BMG Music in June to use Brightcove to deliver broadband video using Brightcove video players deployed across its network of artist and label websites, offering consumers on-demand access to music videos, interviews, live performances, and behind the scenes footage from its extensive catalog of videos.

Brightcove has been busy building it’s service and last month had introduced its syndication directory, which enables web site owners and bloggers can go to discover video syndication opportunities from Brightcove publishers and become affiliates. Using the Brightcove’s free distribution network, publishers or affiliates can create their own broadband channels or make single titles available for syndication.  Publishers can sell their own advertising in the content and share a portion with affiliates, or to freely distribute with Brightcove and leverage their advertising marketplace to generate revenues, and share with affiliates and Brightcove.

Brightcove till date has closed 2 rounds of funding. Brightcove had received $16.2 million in Series B round of funding which was joined by AOL, IAC/InterActiveCorp, The Hearst Corporation, and Allen & Company. In March 2005, Brightcove had received $5.5 Million in Series A funding from General Catalyst Partners and Accel Partners. 

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