Right Media today announced that it has raised $45 million in the Series B round of funding lead by Yahoo and Redpoint Ventures and other existing investors. Through this investment Yahoo has acquired a twenty percent stake in Right Media.
“Yahoo! believes an open and transparent ad exchange is an innovative new distribution channel for non-premium inventory and encourages competition in the market,” said Greg Coleman, executive vice president, global media sales, Yahoo!. “Participating in Right Media’s leading exchange is consistent with our strategy to extend Yahoo!’s audience to additional marketers, and to help them deliver the right ad to the right person at the right time.”
Right Media offers a platform where advertisements are auctioned in real-time to the highest bidder, which in turn provides advertisers equal access to media in an open, fair market, and enabling competition to drive more value for both sides of every transaction. Just like Google Adsense+Adwords Right Media Exchange is open to all advertisers, publishers and ad networks.
More than two billion impressions are traded daily on the Right Media Exchange which includes more than 11,000 buyers and sellers
Links:
Right Media
Tags: StartupSquad – Funding – Advertising – Yahoo
April 2, 2007 at 1:04 am |
[...] Yahoo and Time Warner are couple of others looking into the deal, but the high price tag might be a big factor for each of them. This holds true especially true for Yahoo that has been making all kinds of small deals for a long time now including the $45 million investment in RightMedia for 20% stake last year, while talking with Facebook for possible a $1 billion+ acquisition for ever. On the other hand AOL is one of the biggest customer for DoubleClick that makes it an interested party. [...]
April 30, 2007 at 12:24 am |
[...] Without any doubt these are the days of advertising where anything to everything in advertising would sell. Earlier this month it was Google/DoubleClick and now it is Yahoo finally planning to go for a big deal by acquiring Right Media for $680 million in equal parts of stock and cash. Yahoo had invested $20 million in Right Media late last year for a 20% stake in the company. Right Media, which was founded in 2003, is big in banner ads with more than19000 advertisers in it’s marketplace. [...]