Yahoo invests in Right Media

By Vivek Puri | October 17th, 2006 at 01:05 pm ET         

Right Media today announced that it has raised $45 million in the Series B round of funding lead by Yahoo and Redpoint Ventures and other existing investors. Through this investment Yahoo has acquired a twenty percent stake in Right Media.

“Yahoo! believes an open and transparent ad exchange is an innovative new distribution channel for non-premium inventory and encourages competition in the market,” said Greg Coleman, executive vice president, global media sales, Yahoo!. “Participating in Right Media’s leading exchange is consistent with our strategy to extend Yahoo!’s audience to additional marketers, and to help them deliver the right ad to the right person at the right time.”

Right Media offers a platform where advertisements are auctioned in real-time to the highest bidder, which in turn provides advertisers equal access to media in an open, fair market, and enabling competition to drive more value for both sides of every transaction. Just like Google Adsense+Adwords Right Media Exchange is open to all advertisers, publishers and ad networks.

More than two billion impressions are traded daily on the Right Media Exchange which includes more than 11,000 buyers and sellers

Links:
Right Media

Tags: StartupSquad - Funding - Advertising - Yahoo