Youtube announced its second partnership in week. Cingular Wireless will work with Youtube to sponsor an online battle of the bands. Youtube is aggressively working on new ventures to counter threats from MySpace, Google Video, AOL and now Microsoft. Other issues for Youtube include threat of lawsuits and rising bandwidth bill for serving 100 million videos every day. Financial terms of the deal announced Wednesday weren’t disclosed but will surely provide a good stab of cash for Youtube.
Earlier Youtube had announced partnership with Warner Music, which will transfer thousands of its commercial videos to Youtube and license its library songs to amateur video makers.
As for the battle of the bands, a competition will be organized Oct. 2 through Oct. 18. Bands can submit videos from which will be voted upon. Winners will be picked in four categories – best song, best music video, best live performance and best creative work.
Cingular is looking to gain more customers for its entertainment and data plans, like the MobilCast offering i discussed here, from this partnership.
Links:
Youtube
Cingular Wireless
